At the time, Key Bank was one of the largest marine lenders. Their booth, on the “million dollar row” at the FLIBS, was seen by yacht dealers, yacht owners and even royalty! The RVA booth was front and center at the show and attracted RV dealers to finance their entire fleets. Always memorable for their unique themes, Key Bank leveraged the campaigns throughout the rest of the year, repurposing the booth components for smaller shows and conferences.
Ironically, our key Key client and her husband sold their house, put everything in storage and left Cleveland – in a boat – to navigate the transatlantic waterways for two years!